The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
The Buyer’s Journey and Marketing - Mark Donnigan Interview
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that possible clients go through when thinking about a purchase. It typ
Marketing for the Buyer’s Journey - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
{Why Great VPs of Marketing Need to Be Smart Business Strategists - Mark Donnigan|
Mark Donnigan: It's going great, Ben. I am so delighted to be right here on your show.Specifically provided the relevance and also the urgency of the subject we're going to be taking on over the course of this conversation also, which is one that I think is actually under-discussed. One that might if not elevate some brows, but may obtain you some